From humble beginnings as a Victorian Warehouse Fiftyfour Princess Street has stood the test of time, and is now part of an iconic streetscape. Behind the Victorian Grade II listed farcade Fiftyfour has been brought back into the 21st Century with a stunning entrance & reception, stripped back suites and high speed fibre optic internet throughout.
Property Alliance acquired Fiftyfour Princess Street, a dilapidated office building complete with yellowed ceiling tiles and faded blue carpet, within a beautiful Grade II listed facade. The team had a vision to restore the building to its former glory and embarked on a comprehensive refurbishment project to retain the original industrial character of this building, yet renew it at every turn, the carefully selected palette of materials from cast iron to exposed brick to polished floorboards maintains a consistent design language throughout the interior.
The result was a complete transformation of the five floors to exceptional and adaptable open plan office space, offering unique space that has been painstakingly been restored to reveal its glorious original features with superb levels of natural light. This combination created an original stripped back, progressive workspace with the aim to inspire and engage and introduce a new idea of what office space should look like.
The tongue in cheek, award-winning ‘Office is Dead’ campaign to reach target tenants, who take a creative approach to workplace design included an attention-grabbing graphic holding page for the building, which displayed serene images of kittens or a strobing series of neon words declaring the death of the office, depending on the visitor’s aversion or inclination towards flashing images. It got the ball rolling, garnering 7,000 hits within two weeks.
Further to the holding page an extensive series of installations were created in the pre-refurbished building. Each ‘artwork’ poked fun at well-trodden office clichés such as ‘EOP’, ‘data driven’, ‘Let’s wrap our heads around this’, ‘A big ask’ and ‘You don’t have to be mad to work here…but it helps.” Read Article.